That social media has completely revolutionised our personal lives, our social interactions, our politics and our economies requires no elaboration. The impact of social media on our lives and on society can be gleaned from various perspectives. At only 15 years, Facebook has a membership of over 2.5 billion users.
Twitter, at 13, boasts of over 120 million members. In terms of revenue, Facebook grossed 55.8 billion dollars in 2018 making it one of the most profitable companies globally. How effective these global techie giants have become is best evidenced by US President Donald Trump who literally runs his presidency through Twitter, bypassing traditional media by speaking directly to his 67 million followers through his account. When the US marines killed ISIS leader Al Baghdadi, Americans were first made aware of the “big event” through Trump’s personal Twitter account.