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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
In today's digital age, dominated by social media platforms, many communication professionals, including those in the development sector, have become fixated on online metrics such as likes and shares.
However, this emphasis on popularity often obscures the true potential of communication as a catalyst for social change - a tool capable of effecting transformational influence within society.
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