Why Tobaco firms have shifted to social media to lure youths

A young person holding a cigarette. [File, Standard]

The tobacco industry has been fingered for aggressively using social media platforms to market tobacco and nicotine products, increasingly targeting adolescents and youth in Kenya.

The tobacco industry has been accused of aggressively using social media platforms to market tobacco and nicotine products, increasingly targeting adolescents and young people in Kenya.