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The Standard e-Paper
Kenya's Bold Newspaper
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
In 2021, planning a live event was a game of chance. Some events, such as Sol Fest, Sauti Sol’s concert, were well-attended, with 6,000 people in attendance while for others, attendance was surprisingly low, barely cracking 500 attendees.
What made the difference? Some people opined that Kenyans prioritise foreign musicians over local artistes, so when a foreign artiste headlined an event, they were sure to turn up.
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