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How inflation burden is turning Kenyans into bargain hunters

The prices of private brands tend to be less than those of nationally recognized brand goods. [iStockphoto]

A growing number of Kenyans are self-identifying as 'bargain hunters', signaling changing attitudes towards shopping and thriftiness.

People are no longer afraid to be called cheap against the background of stubborn inflation rates, and many actively enjoy looking for ways to save money.

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