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The new kings of Kenya’s retail market

Shoppers at Jamaa Supermarket in Olkalou town Nyandarua County Today as they shop for Christmas after arriving from Nairobi and other cities. [John Githinji, Standard]

Mourine Andisi, a resident of Nairobi’s Umoja Estate, had religiously been shopping at one of the big supermarkets in the country.

She would spend Sh8,000 monthly, content that the prices she paid for the items, mostly foodstuffs, were better than in other stores.

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