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'Ass-et Finance': Big bum trend has shifted beauty standards, created financial opportunities for women

Deep in the sleepy villages of Magumu, wasp-waisted tik-toker Maureen Njoki Murira shakes her buxom backside. The short-haired curvaceous girl in the dusty village has managed to gain fame beyond the ridges of Kamwangi to international acclaim.

The sultry images of her big backside have been creating buzz and getting her millions of followers. Currently, Njoki Murira has over two million followers she is entertaining with her signature big behind. And Njoki is not the only 'kienyeji' who is rocking the internet.

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