Farida Idris: How chance meeting with Chris Kirubi changed PR guru's life forever

Farida Idris runs FID PR, a communications agency that has become synonymous with crafting African brand stories (Photo: Courtesy)

Farida Idris never planned to become one of Africa's leading voices in public relations, but her journey from hustling timeshare deals in Nairobi and Sudan to shaping powerful brand narratives across the continent proves that belief and grit can rewrite destiny.

In her early twenties, when many of her peers were still figuring life out, Farida's sharp mind and gift of persuasion caught the attention of one of Kenya's most iconic businessmen, the late Dr Chris Kirubi. She was just 22 when their paths crossed, a chance encounter that would change everything.