The Standard Group Plc is a multi-media organization with investments in media
platforms spanning newspaper print
operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a
leading multi-media house in Kenya with a key influence in matters of national and
international interest.
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Topic: Market
Barbie world: Marketing blitz that made film break records
‘Barbie’ has become the most talked-about film of 2023. The ‘Barbiecore’ trend hit a fever pitch this year in anticipation of the live-action film.
By Winnie Makena
Aug. 22, 2023
