Nigerian singer Ayra Starr is back in Kenya barely two months after her eclectic performance at the Kenyatta International Convention Centre, Nairobi.
And it is not about another extravaganza but the inking of a mega deal with an international brand.
Having jetted in earlier yesterday, the Bloody Samaritan singer signed a deal with Maybelline New York brand. The youthful and trendy star is now the makeup products and cosmetics brand's new spokesperson.
There had been unconfirmed reports that the star would miss her scheduled meet-and-greet media session in Nairobi yesterday after she missed an earlier flight.
However, Ayra landed at the Jomo Kenyatta International Airport yesterday morning ahead of the evening press conference.
As the Maybelline New York brand spokesperson for Sub-Saharan Africa, Starr will represent the brand across the region, and will be involved in initiatives aimed at women's empowerment and self-expression.
As a young African musician, Starr's appointment allows Maybelline access to an influential target market in a country with over 70 per cent of its population under 35. Maybelline said Ayra is an international music artiste with hits all across the world, has amazing style, with millions of fans in Kenya who look up to her.
"The synergies between the brand and Ayra Starr's unwavering passion for originality and individuality form the inspiration behind our partnership as we seek to empower our youthful population with the confidence that they can go for what they want," said L'Oreal East Africa MD Yassine Bakkari.
The 20-year-old is one of the African breakthrough stars of 2022. Born Oyinkansola Sarah, the Afrobeats and R&B singer recently featured Rihanna in her hit single Rush.