Short-form video hosting service, TikTok, has partnered with African storytellers to host a live, in-app discussion around climate change and its effects on local communities.
The talks will be spearheaded by Crtve Development, the Pan-African social agency that champions change in Africa through storytelling and campaigning, Greenpeace Africa's August Maluka, and songwriter and poet Busiswa Gqulu.
Other creators joining the campaign to help lower global temperatures through the platform include Theroamingchef, nanciemumbo, campusmama, kamwari, chaosun, and mamas plate
The #ClimateAction global campaign will invite creators and communities around the world to join the discussions which organizers say are inspired by an “active and engaged community that is passionate about making a difference and having a positive impact.”
The talks, slated to take place on Tuesday, November 15, 2022 at 5:30 pm are in support of climate change talks (COP27), currently taking place in Sharm el-Sheikh, Egypt.
Boniswa Sidwaba, content operations lead for TikTok in Africa says the platform is committed to playing an active role in building an environmentally aware generation.
“We do this by providing a platform for reputable organisations and community members to discuss, debate and share information, which in turn has helped TikTok become a top destination to learn important topics such as climate and sustainability. We have an active group of climate advocates, experts and institutions dedicated to creating educational content and raising climate literacy," says Sidwaba.
Dr Okito Wedi, founder and chief executive of Crtve Development says the need for such creative partnerships has never been more imperative in the fight for climate justice, particularly in Africa.
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“Art and creativity have the power to inspire engagement at the community and policy level, leading to action, change and impact. Through creativity, we can propagate feelings of belonging to a collective community. The relationship between creativity and belonging is fundamental to taking action and ownership of one's own life, community, and country,” said Wedi.
Climate action content continues to rise as TikTok’s growing community uses the entertainment platform. Kenyan content creators have taken up this opportunity to highlight the impacts of climate change, offering solutions to the TikTok community on how they could make a positive impact in their personal capacities, in simple and fun ways.