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Kenya Breweries Limited (KBL) has launched a new DJs competition dubbed the Smirnoff Battle of the Beats.
The 12-week competition will see up and coming DJ prospects from across the country meet and battle it out on the decks each week to find the next big Kenyan entertainer.
Speaking at the launch event of the competition, KBL Managing Director, Mrs. Jane Karuku, said that the competition will offer Kenyan entertainers an opportunity to maximize their talents.
“We are confident the Kenyan entertainment scene will benefit massively from such talent-based initiatives that present options for Kenyans to maximize their talents and preferences through our vibrant Smirnoff brand,” said Mrs. Karuku.
According to KBL’s Head of Mainstream Spirits Ann-Joy Muhoro, the competition is open to all genders and will be a springboard for the next generation DJs.
“Through our Smirnoff Battle of the Beats programme, we hope to further shine a spotlight on next generation DJs,” said Muhoro.
The DJs competition is a new proposition that the company says it feels it will "both resonate with the target audience and also push the envelope to capitalise on a booming entertainment industry in the country."
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