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Kenyan telecommunications giant Safaricom held its first mega concert dubbed Twaweza Live at the Eldoret Sports Club on Saturday, the 26th of May.
Over 15,000 people turned up for the event following a series of Twaweza Live activities which included local talent auditions held at the Boma Inn.
This was the culmination of a 10-day activation in the Rift region that saw Safaricom engage with its huge customer base.
“Twaweza live is not only about music but it is a campaign that will see us traverse all the regions of this country and establish legacy projects in each region that will change and positively impact the lives of the communities there,” said Sylvia Mulinge, Safaricom’s Director of Consumer Business.
Top Kenyan artistes lined up performances during the event including; Mercy Masika, Vivian, Naiboi, Nyashinski, Redsan, Sweet Star and Josephat Koech.
Twaweza Live is a 7-month long campaign that will see the company engage with communities across Kenya through free medical camps, campus takeovers, great device offers, talent search activities, youth mentorship programs and music concerts.
The campaign will take place between May and November and will also focus on growing and nurturing local music talent by giving artists a chance to perform in live concerts across the country.
It will be characterized by six concerts that will kick off in Eldoret then move on to Meru, Machakos, Mombasa, Kisumu and Kisii.
