The Standard Group Plc is a multi-media organization with investments in media
platforms spanning newspaper print
operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a
leading multi-media house in Kenya with a key influence in matters of national and
international interest.
There was a time when new jobbers having scrapped their savings for almost a year managed to buy a television set.
Forget the Chinese Great Wall brand that came in ubiquitous red before the turn of the Millennium and consider the 14 inch colour television set.
It was what a person who was not yet in the middle class but had aspirations of upward mobility bought-for Sh14, 000- as part of home entertainment.
It was small and thus fitted well into that single room or SQ in Umoja estate. While there were pitch black 14 inch sets the class conscious went for pure silver sets.
Then landlords began building bigger houses-including SQs-and the 14 inch began appearing too small and slowly with the liberalization of the economy and with it, more money in people's pockets, consumers moved to the 21 inch, 24 inch and 36 inch television sets whose demand escalated during the World Cup years.
Today, the 14 inch is a laughable size for any self-respecting Kenyan who desires to move up the social food chain. And with the gradual replacement of TV zina mgogo with the large screens only condemns the 14 inch into near technological curiosity.
