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By Njambi Mungai (@njambie)
Yesterday Kenya Commercial Bank (KCB) went where no bank or corporate company in Kenya has dared to go as far as creative promotions.
Staff from all the KCB branches in Kenya dressed up in their school uniforms as part of the ‘back to school’ promotion with schools reopening this week.
Using the hashtag #KCBGoesBackToSchool, the bank staff showcased their uniforms complete with simulations of moments that marked the school life; from punishments, love of bread, bullying, falling in love and many more.
The campaign was a pleasant surprise for many of the bank customers as well as Kenyans in general.
“Our aim was to demystify KCB as a bank and assure the public that we are not just a bank for parents and grandparents. We are also a bank for the youth and teens,” said a KCB staff member.
