Quality music videos are not necessarily decided by numbers or a big budget. Today, trends suggest one can score numbers on their music video by buying views or even just having a likeable personality, and that will be rendered as ‘QUALITY’. On the other hand, people can spend enormously on budgets for music videos and still not have a distinguished work of art.
Kenya’s music video landscape is coming of age, and despite challenges in the industry, a few trendsetters go out of their way to deliver iconic craftsmanship that pushes the culture in a forward trajectory. There are a few underground and commercial heroes that are cementing Kenya’s status across the music video spectrum. They may not be the usual faces you are used to, but they are changing the scene and diversifying the craft.