Rap superstar Snoop Dogg is joining the legendary hip hop label Def Jam Recordings as executive creative and strategic consultant, the U.S. company said on Monday.
Def Jam, owned by Universal Music, has been home to some of hip-hop’s most pioneering artists, from Public Enemy to LL Cool J and the Beastie Boys. Its current roster includes Justin Bieber, Rihanna and Kanye West.