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What Warner’s demand for ‘Jerusalema’ dance video licenses means for Kenyan organizations

Members of Parliament and staff take part in the Jerusalema Challenge.

Amid the throes of the COVID-19 pandemic, strict lockdown and social distancing measures were enforced the world over. Humans being naturally social, the separation from friends and family prompted many to seek a sense of togetherness and connectivity on the internet. Then came South African DJ Master KG and Nomcebo Zikode with their Jerusalema release which took the world by storm and spread cheer. Individuals and corporates alike took on the ensuing dance challenge, with many videos garnering millions of views online. 

READ ALSO: Jerusalema inspires people worldwide to shake off COVID-19 blues

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