Why demand for plus-size, bootylicious models is on the rise

The curvy woman is hardly celebrated [Photo: Courtesy]

To qualify for the world’s biggest beauty pageants such as Miss World, Miss Earth and Miss Universe, one has to meet certain stringent conditions and go through rigorous vetting. In Kenya for example, to pass as a Miss World participant in Kenya, one should be between 18 and 24 years, have no tattoos, traditional markings or scars.

She should also be taller than 168cm and must have a bust size of 32 inches, waist 28 inches and hips 32 inches. She should also have a near-perfect dental formula and flawless skin. In short, the slimmer you are, the higher your chances of winning. Further, if you want that ‘Miss’ title, you should be unmarried and childless. But these rules may act as stumbling blocks for anyone who dreams of wearing that crown but posses the unconventional beauty. This kind of thinking is what is pushing for alternative beauty pageants which are more accommodating and diverse.