Cadbury has announced that many of its customers have been storing its chocolate incorrectly for years. The Birmingham chocolate maker, which is owned by US confectionery giant Mondelez but remains in the midlands, is known for producing Wispas, Twirls and Dairy Milk, Birmingham Mail reported. Not simply content to produce the delicious chocolate, Cadbury has advised about how it should be stored.
Namely: stop storing its iconic products in the fridge.