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The Standard e-Paper
Fearless, Trusted News
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
As a new entrepreneur, you are understandably focused on creating awareness of your product or service, customer acquisition, and selling. And all that is fine and dandy. But for long-term success, every entrepreneur also needs to have a keen grasp of their business metrics.
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