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The Standard e-Paper
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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Humans are not as rational as they love to assume.
Everybody has cognitive biases that affect their thinking, memory, and judgement. Cognitive biases form as a result of the brain attempting to simplify information processing. In the book Thinking, Fast and Slow, Daniel Kahneman explains that humans employ a small number of simple and quick rules of thumb in many different situations in order to take a decision as quick as possible under uncertainty.
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