Athletes urged to trademark brands to boost the country's economy

Traders at Soko Mjinga Market in Nyeri.[File, Standard]

Athletes have been urged to register their brands and develop merchandise to strengthen the country’s economy and support the growth of Small and Medium Enterprises (SMEs).

Uasin Gishu, Elgeyo Marakwet, and Nandi counties are known as the major counties that have produced the best athletes not only in Kenya but to the entire continent.