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Community-led solutions are key to sustainable conservation outcomes

Karanja Nzisa, assistant manager, marketing and communication at I&M Bank and communication lead at I&M Foundation.

For too long, critical conservation decisions with extensive environmental and social impacts have been made by outsiders, sidelining the very communities that depend on these landscapes.

Yet true conservation success lies in empowering local communities, as they possess the deepest understanding of their ecosystems and the greatest stake in their survival.

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