Let's step up fight against illicit alcohol to save lives

Police officers destroy illicit brew at a homestead in Kiamabundu,Kisii County. County police Commander Charles Kases who led the operation said they destroyed 40,000 of liters changaa and Kangara after arresting the owner.[File,Standard]

The fight against illicit alcohol in Kenya is more urgent today than ever considering the social and economic burdens passed onto communities through its enhanced sale, distribution and consumption. Economic pressures affecting consumer spending power due to the prevailing economic hardships continue to act as a catalyst that propel the success of mushrooming underground markets that sell illicit brews to an ever-willing clientele base.

Alcohol consumption offers multifaceted benefits. Its sale contributes to the socio-economic development of the country through revenue income whilst offering a spark that brings people together for enjoyment and celebration. At the same time, excessive consumption of alcohol or drinking substandard liquor bears major drawbacks that are a threat to public health. Unfortunately, the latter is a stark reality that we face today due to suppressed buying power.