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AI is revolutionising consumer Insights, firms better be ready

AI-enabled consumer insights are limited in scope and short-term. [iStockphoto]

Artificial Intelligence (AI) is changing how organisations do business, no matter their industry.

The new technology is disrupting traditional business processes, causing a digital transformation, reducing waste, and cutting overhead costs. In a fast-changing environment where brands struggle to stay ahead by developing innovative products and services, detecting and predicting trends ahead of the competition is necessary.

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