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Financial literacy is critical in driving economic growth and stability. [File, Standard]
Financial services industry stakeholders have started a public awareness campaign to encourage a saving culture.
Through the initiative dubbed 'Kaa Chonjo!' (Be Alert!), the partners will circulate financial literacy messages focused on saving, banking, pension and insurance. It will be coordinated by the Kenya Bankers Association (KBA) in partnership with the Central Bank of Kenya (CBK).
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