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Auto Springs East Africa worker manufacturing car parts at the plant, June 28, 2022. [Esther Jeruto, Standard]
Localisation not only involves employment but also the choice of suppliers and the level of adaptation to host country laws, customs, markets, and culture. It further supports production and consumption of local products.
Worth noting is that it is not a replacement of competitive imported products with uncompetitive locally manufactured products as often suggested. It is basically the identification of opportunities for competitive local production that substitute imported products, hence creating much-needed economic growth and employment opportunities.
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