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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
The value of sports to the economies of African countries remains an unexploited resource that needs prioritisation and concerted efforts to harness its full potential. Developed countries consider sports a key driver of socio-economic development. This underscores the increasing role of sports as an instrument for positive change and transformation of livelihoods.
Just as Africa is home of most highly-prized minerals, the continent is also endowed with natural sports talent in football, rugby, basketball, athletics, cricket, boxing and hockey, among others. This endowment is not gender-biased. In Africa, Kenya and Ethiopia are home to some of the finest athletes that the world has ever produced.
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