Why high-stakes battle for region is Martha Karua versus Rigathi Gachagua affair

Kenya Kwanza Alliance running mate Rigathi Gachagua and Azimio la Umoja's Martha Karua. [File, Standard]

Seduction, says renowned American non-fiction author Robert Greene, “is a game of psychology, not beauty, and it is within the grasp of any person to become a master at the game”.

This outlook has found relevance in the Kenyan context in the presidential poll slated for August 9, especially in the vote-rich Mt Kenya region.