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The Standard Group Plc is a
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print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Many entrepreneurs start their small businesses with dreams of making bucket loads of money in profits. But too often, they’re hit with the realisation that it takes a while for a business to become truly profitable. And even then, the profits may be lower than you had expected.
If you gave up the comfort of a stable job to pursue entrepreneurship, failure to make profits from your business can be quite disheartening. That is why some new entrepreneurs call it quits and go back to employment.
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