×
App Icon
The Standard e-Paper
Home To Bold Columnists
★★★★ - on Play Store
Read on the App

Five golden rules to retain customers

[Courtesy]

The business world has grown increasingly competitive over the years.

Let’s face it; customers hold the power to make your business either a success or a failure. At the slightest annoyance, they can choose to switch to your competitor. Even worse, they can tarnish your business reputation by leaving bad online reviews.

Get Full Access for Ksh299/Week
Fact‑first reporting that puts you at the heart of the newsroom. Subscribe for full access.
  • Unlimited access to all premium content
  • Uninterrupted ad-free browsing experience
  • Mobile-optimized reading experience
  • Weekly Newsletters
  • MPesa, Airtel Money and Cards accepted
Already a subscriber? Log in