How you can turn free into profit

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One of the most powerful marketing techniques is giving away your products or services for free. The technique has been used successfully by Facebook, Google, LinkedIn and many others. Many software companies offer a freemium version or a limited trial period to draw in new customers.

The freemium model allows users to utilise basic features of the software for free, then charges for upgrades. A free-trial period gives users time-limited access to all the premium features of a software. If the users want to continue using the features after the trial period, they have to pay.