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The Standard e-Paper
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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
A man seen hawking baskets and calabashes in Kakamega town.
The cost of acquiring customers can make or break a business. Yet many entrepreneurs fail to include customer acquisition as an important element in their business plans. While they might vaguely understand that they will have to advertise on online and offline channels, they don’t have details on the exact cost and value of each customer.
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