×
App Icon
The Standard e-Paper
Kenya's Bold Newspaper
★★★★ - on Play Store
Download Now

Call out the demagogues ahead of 2022 polls

In a job interview, there is what we call a unique value proposition (UVP). It is what distinguishes you from the competition. Every five years, we hire our leaders based on their UVPs. For most of history, this has meant what is said in their manifestos. 

Surprisingly, oratory prowess is emerging as a significant criterion as we approach the 2022 elections. A friend recently said when a specific politician speaks, he feels enchanted and fascinated (and he thinks he’d vote for him).

Get Full Access for Ksh299/Week
Uncover the stories others won’t tell. Subscribe now for exclusive access
  • Unlimited access to all premium content
  • Uninterrupted ad-free browsing experience
  • Mobile-optimized reading experience
  • Weekly Newsletters
  • MPesa, Airtel Money and Cards accepted
Already a subscriber? Log in