In a job interview, there is what we call a unique value proposition (UVP). It is what distinguishes you from the competition. Every five years, we hire our leaders based on their UVPs. For most of history, this has meant what is said in their manifestos.
Surprisingly, oratory prowess is emerging as a significant criterion as we approach the 2022 elections. A friend recently said when a specific politician speaks, he feels enchanted and fascinated (and he thinks he’d vote for him).