The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Sometime early this year, a 30-plus-year-old Kikuyu song by the title Firirida shot from nowhere to become a sensation. Almost overnight, the song was the subject of multiple dance challenges on Tiktok and had gathered hundreds of thousands of views on YouTube, where for years it could barely master a thousand views.
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