Kericho tea can be a key tourist attraction

Tourism is a key driver of the economy and has been among top foreign exchange earners for decades. However, the emergence of Covid-19 in March 2020 has shrunk the industry.

Kenya has a number of tourist products, among them - agro-tourism - that have the potential to attract both domestic and international tourists. Yet, the country has overly relied on its traditional products; the African safari and beach destinations.