The hustler ideology is a serious national discourse mainstreaming the search for a solution to the sorry economic situation of struggling Kenyans (the hustlers).
The hustler narrative has gathered momentum across the country and for the first time in our history, become the only political ideology transcending ethnic formations. The disturbing revelation that over 14 million Kenyans are negatively listed by Credit Reference Bureaus (CRBs) paints a picture of a financially struggling population.