Messaging key in fight against raging pandemic

With an expanded role in pandemic planning and response, communication processes should prepare the public adapt to changing circumstances or uncertainty. Effective strategies for health risk communication are essential for protecting public health against the current raging coronavirus.

Reducing negative consequences of the global Covid-19 relies heavily on cooperation from diverse entities. This calls for comprehensive, timely and effective communication, packed with sufficient, accurate information on the pandemic that has paralysed global economies and claimed lives.