Sustainability of on-demand delivery start-ups beyond Covid-19

Priscilla Muhiu, General Manager at Glovo Kenya.

The Covid-19 pandemic has transformed the way we shop and do other business. As part of the protocols put in place by the government to stem the tide of the pandemic, nonessential businesses have closed, and customers are generally avoiding public places. Limiting shopping for all but necessary essentials is becoming a new normal. Brands are having to adapt and be flexible to meet changing needs.

Whereas the various containment measures put in place by the government will eventually be lifted, there is no denying that millions of consumers are creating and reinforcing new online buying behaviors and habits. Consumers are more motivated than ever to shop online and have deliveries made at their doorsteps.