Awakening Kenya’s emerging giant: Health and Wellness industry

Isaac Hunja, Founder Hunja Active

In developed markets like North America and Europe, the fitness industry rakes in over $30 billion yearly. It’s an industry that is widely regarded as recession-proof and popular in countries with a large middle-class population and most often.

The industry is broadly classified into two main sectors. First are fitness centers or health clubs, popularly known as the ‘gym’. The second, and fast-growing sector, is weight loss.