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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Coming up with a name for a business is an art and a science. It involves a lot of brainstorming, some hits, some misses, maybe some rebranding, and eventually landing on the perfect brand name. A name can either make or break a company.
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