Some years ago, a branch of one of the large supermarkets chains found itself in the news for the wrong reasons. Shoppers took to the internet to complain that the retailer was robbing them by posting different prices on the shelves and at the till. Some damage control was done and the fuss died down after a while. In the meantime, other supermarket chains were growing around the country, including new entrants from overseas. Suddenly, there were several to choose from and the best part was that they were nicely spread out so there was one around almost every corner.