×
App Icon
The Standard e-Paper
Kenya’s Boldest Voice
★★★★ - on Play Store
Read on the App

How to get new customers for your business

In an era of information overload, consumers have learnt to overlook most advertisements. It’s common for people to flip channels to skip a commercial, or use ad blockers on their browsers.

Get Full Access for Ksh299/Week
Fact‑first reporting that puts you at the heart of the newsroom. Subscribe for full access.
  • Unlimited access to all premium content
  • Uninterrupted ad-free browsing experience
  • Mobile-optimized reading experience
  • Weekly Newsletters
  • MPesa, Airtel Money and Cards accepted
Already a subscriber? Log in