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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Suppose you are an entrepreneur who has just discovered a technology of producing arguably the best ice-cream in the world and you have only two outlets in the town.
Suddenly you receive customers who, upon enjoying your delicacies, offer to supply this ice-cream to their entire supermarkets, restaurants and other retail outlets across Eastern Africa - a possibility Sh3 billion market. When you say you don’t have capacity, they offer to provide all the necessary capital. What would be your take?
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