×
App Icon
The Standard e-Paper
Kenya's Bold Newspaper
★★★★ - on Play Store
Download Now

Mistakes to avoid in your social media strategy

(Photo courtesy)

Social media has become a marketer’s dream. The various platforms have brought together billions of people under one umbrella, creating easily accessible potential markets.

Unfortunately, many entrepreneurs aren’t taking full advantage of the potential of social media.

Get Full Access for Ksh299/Week
Bold Reporting Takes Time, Courage and Investment. Stand With Us.
  • Unlimited access to all premium content
  • Uninterrupted ad-free browsing experience
  • Mobile-optimized reading experience
  • Weekly Newsletters
  • MPesa, Airtel Money and Cards accepted
Already a subscriber? Log in