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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Social media has become a marketer’s dream. The various platforms have brought together billions of people under one umbrella, creating easily accessible potential markets.
Unfortunately, many entrepreneurs aren’t taking full advantage of the potential of social media.
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