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The success of corporates, it goes without belabouring, is contingent to a cocktail of premises. Beyond the tangibles - products and services - the abstracts such as organisational value system are perhaps the bedrock of great fortune yet oft ignored. The value system manifested in employee behaviour is a critical determinant of corporate reputation.
That is why the recent debacle involving international charity NGO, Oxfam’s staff in Haiti is a refresher case study in the convergence of employees’ conduct, corporate reputation and fortunes.
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