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The Standard e-Paper
Truth Without Fear
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Year 2017 was economically challenging and politically exhaustive for Kenya - factors that have extensively affected Kenyans in all spheres of life. 2018 is predicted to be the year of fiscal realignment and political reconciliation.
The terminology 'Rational Behaviour' in economics is defined as a part of decision making practice wherein an individual/company exercises sensible choice making that provides them with the optimum amount of benefit. Rational Behaviour describes decision making that may not always give the best possible returns materially. It however strives to achieve benefits that are most optimal in nature to the decision maker, be it monetary or non-monetary.
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