Forget scarcity, how safe is the food you’re about to eat?

The role of fresh fruits and vegetables in nutrition is well recognised and in recent years, Kenyan consumers have increasingly embraced healthy diet options, therefore consuming more of fresh fruits and vegetables. Fruits and vegetables contain micronutrients, fibres and plant proteins which are important for daily diet, and therefore are integral to a diversified nutritious diet. This coupled with an expanding  middle class, is increasing consumer demand for variety and availability.

While it is important that the domestic consumption of fresh horticultural produce continues to increase, negative food safety reports linked to fresh fruits and vegetables in the domestic market threatens this.