Farmers cut out greedy brokers through online marketing to earn more

The biggest advantage of online selling is that it eliminates brokers who take advantage of desperate farmers in open-air markets to demand hefty cuts.(Photo: Denish Ochieng/ Standard)

Sylvester Bett scans his flashing phone screen. As the little gadget gets to life, numbers instantly update, giving the precise offers he has received for cattle placed on auction at an online market.

“This shows you everything you need to know and how much money you are going to make,” says the farmer from Chepngetuny Sub-location in Nandi East Sub-county.